Business
Digital Marketing
Digital marketing is constantly evolving. Obtain the right skills and experience to excel in the growing field of Digital Marketing and stay ahead of trends.
Type
Diploma
Duration
Remote: 37 Weeks, On-Campus: 61 Weeks, Self-Study: 29 Weeks
Internship
Remote: 8 Weeks, On-Campus: 12 Weeks, Self-Study: NA
About The Program
The Business and Digital Marketing Specialist diploma program teaches you search engine optimization (SEO), social media marketing, content marketing, marketing analytics, and how to build and optimize pay-per-click ads (Google Ads). This program is offered in multiple learning formats. In New Brunswick, you can learn online with live, scheduled classes, enabling you to learn from anywhere. In Nova Scotia, this program is offered on-campus in Halifax. You can also learn online at your convenience at a set weekly pace with our online self-study option.
Career Opportunities
As a Business and Digital Marketing Specialist graduate, you will qualify for positions such as: Digital Marketing Specialist, Social Media Coordinator, Integrated Marketing Strategist, and Email Marketing Coordinator.
Employers Who Have Hired Eastern Grads
- Grimross Brewing
- Managed Digital Media Services Inc.
- The Lisa Larter Group
- Maritime Aquatics
- Mackegan Marketing
Salary
Employment Rate*
Average Wage/hr**
High Wage/hr**
*Employment Rate based on 2022 contactable Eastern graduates employed in a related field within 12 months.
Source: workingincanada.gc.ca
NOC Code: 1123 - **Wage data rounded down to the nearest dollar and based on Nova Scotia data. Average wage doesn't reflect the starting salary but represents the middle value between lowest to highest wages. Local (or regional) income may vary. Last updated in Jan 2024.
Available Learning Options
At Eastern College, you can choose the learning option that meets your needs. This program is currently available in:
On-Campus
Instructor-led classes held in-person at one or more of our 4 campuses.
Digital Marketing
Duration: Up to 61 Weeks
Internship: Up to 12 Weeks
Online: Remote Classes
Instructor-led classes on a set schedule, held remotely live on video over the Internet.
Digital Marketing
Duration: Up to 61 Weeks
Internship: Up to 12 Weeks
Online: Self-Study
Flexible schedule with a set weekly pace and the support of facilitators when you need it; delivered over the Internet.
Digital Marketing (Online)
Duration: 33 Weeks (FT)
Internship: Unavailable
Program Details
Digital marketing is the mammoth field that everyone has their eyes on. If you’re interested in search engine and social media marketing, and want to learn skills including content optimization and email marketing, then the Business and Digital Marketing diploma program will put you in the direction of a promising career.
Learn the principles of digital marketing pay-per-click (PPC) advertising, website analytics, plus more, through this 61-week long program. Gain skills such as constructing brand identities, developing customer personas, optimizing a website for searchability and creating successful search and display campaigns using Google Ads. Leverage online tools and learn key digital concepts that result in growth for businesses.
Students enrolled in the program receive:
- Free software subscriptions for Microsoft Office, Windows;
- One-on-one job placement;
- Eligibility to be certified in Google Ads
Course Listings: New Brunswick
Bookkeeping Level I and II
Bookkeeping Level I and II
Business English
Business Math
Online Community Management
Content Strategy
Career Planning & Preparation - Level I
Career Planning & Preparation - Level I
Career Planning & Preparation - Level II
Digital Literacy for Professionals
Digital Marketing Foundations
Display Advertising & Mobile Marketing
Email Marketing
Field Placement - Business and Digital Marketing Specialist
Fundamentals of Graphic Design
Introduction to Marketing
Online Reputation Management
Search Engine Analytics
Search Engine Marketing with AdsWords
Search Engine Optimization
Software Lab - Database Management
Software Lab - Advanced Excel
Software Lab - Outlook
Software Lab - Presentations
Software Lab - Presentations
Software Lab - Word Processing
Software Lab - Word Processing
Software Lab - Spreadsheets
Software Lab - Spreadsheets
Social Media Platforms and Strategies
Student Success Strategies
Student Success Strategies
Website Content Management
Writing for Online Success
Course Listings: Nova Scotia
Bookkeeping Level I and II
Business English
Business Math
Online Community Management
Content Strategy
Career Planning & Preparation - Level I
Career Planning & Preparation - Level II
Digital Literacy for Professionals
Digital Marketing Foundations
Display Advertising & Mobile Marketing
Email Marketing
Field Placement - Business and Digital Marketing Specialist
Fundamentals of Graphic Design
Introduction to Marketing
Online Reputation Management
Search Engine Analytics
Search Engine Marketing with AdsWords
Search Engine Optimization
Software Lab - Database Management
Software Lab - Advanced Excel
Software Lab - Outlook
Software Lab - Presentations
Software Lab - Word Processing
Software Lab - Spreadsheets
Social Media Platforms and Strategies
Student Success Strategies
Website Content Management
Writing for Online Success
Course Listings: Digital Marketing Online
Advanced Microsoft Excel Skills
Microsoft Outlook
Microsoft Powerpoint
Online Community Management
Career Planning & Preparation - Level I
Career Planning & Preparation - Level 2
Display Advertising & Mobile Marketing
Microsoft Excel
Online Reptutation Management
Search Engine Analytics
Computer Fundamentals
Student Success Strategies
Website Content Management
Microsoft Word Part 1
Admission Requirements
- Student has Grade 12 or equivalent or meets criteria for Mature Student Status.
- Mature students must be 19 years of age, pass a qualifying test, and provide a Letter of Intent OR resume that supports their skills and aptitudes to be successful in the program.
- The approved qualifying test for this program is the Wonderlic test. A passing score for this program is 18.
Career Quiz
Take a quick and easy quiz to find out more about yourself, your goals, and identify your strengths and social style. This quiz gives you suggestions for what career areas you might consider based on your likes and preferences. Give it a try now!
Success Stories
“The material that is taught is always hands-on and allows students to stay ahead of the "curve" in their career choice. Great atmosphere and caring staff make for an exceptional vocational college.”
Anthony
2019