HALIFAX – Eastern College is proud to announce the launch of its new and enhanced Digital Marketing diploma program, tailored to provide students with the essential skills and knowledge necessary for success in the rapidly growing field of digital marketing. This dynamic program is designed to meet the needs of modern businesses, offering hands-on experience and practical training across a full range of digital marketing elements. With the demand for digital marketing professionals on the rise, graduates will be prepared to thrive in roles across a number of sectors.
Key Program Benefits:
Updated Curriculum: The Digital Marketing program features in-depth courses on Google Ads training, SEO & SEM essentials, online marketing strategies, and advanced online strategies. Students will learn search engine optimization, content strategy, graphic design, web development, social media platforms, and email marketing, setting them up for success in the digital marketing industry.
Real-World Experience: Students will also engage in projects and assignments that mirror real-world challenges, complemented by an 8-week internship where they will gain valuable experience and build their professional network. They will create brand identities, develop customer personas, evaluate SEO requirements, and design search and display network campaigns using Google Ads. This hands-on approach ensures graduates are ready for the opportunities ahead of them..
Comprehensive Skill Development: The curriculum enables students to build skills in digital marketing and beyond. In addition to courses covering Google Analytics, Webmaster Tools, PPC and Re-Targeting, Content Strategy, and Social Media Platforms and Strategies, students will also build skills that will help them succeed throughout their careers, such as Success Strategies, Digital Literacy for Professionals, and Career Planning & Preparation.
Flexible and Career-Focused: Our unique learning approach allows students to master each concept step-by-step. By studying one concept at a time, students are able to master course material and build a strong foundation in key pillars of digital marketing. The program’s flexible structure makes it ideal for balancing studies with personal commitments, enabling students to quickly acquire the expertise needed to launch their careers.
‘Our new Digital Marketing program is tailored to meet the demands of today’s businesses, providing students with the essential skills and confidence to succeed in digital marketing roles,’ said Eastern College President Stuart Bentley. ‘In addition to hands-on learning, an 8-week internship, ensures they are ready to make an immediate impact in their careers.’
Eastern College is committed to providing high-quality education and unwavering support, empowering students to become skilled and confident professionals. The Digital Marketing program is designed to offer students the expertise and hands-on experience needed to succeed. We invite aspiring marketing professionals to take the first step towards a dynamic and impactful career in digital marketing by exploring our comprehensive Digital Marketing program.
About Eastern College
Eastern College has provided training in a modular approach to best prepare students for the job market. Since its establishment in 1983, Eastern has helped fast-track over 30,000 students to job-readiness through its programs and courses. Eastern College has been part of the triOS family since 2014. With campuses in Fredericton, Saint John, Moncton, and Halifax, as well as, fully Online learning options, Eastern offers programs under six faculties: Business, Technology, Healthcare, Law, Supply Chain, and Art & Design. For more information about Eastern College, please go to www.easterncollege.ca.