Business

Digital Marketing (Online)

Take digital marketing courses online to learn the latest industry best practices and tools wherever you are. With this online diploma program, you can prepare to succeed in the constantly-evolving world of digital marketing.

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Type

Diploma

Duration

33 Weeks (FT)

Internship

Unavailable

Program Outline

View Outline

Program Outline NB

About The Program

In as short as 33 weeks, our online courses in digital marketing can teach you how to identify target markets, develop and implement strategies, evaluate results, and manage online reputation and social media accounts for organizations.

Take advantage of our digital marketing online courses such as social media marketing, search engine marketing, search engine optimization, email marketing, and web design. Gain knowledge of budgeting, brand style guides, and analytics dashboards to become a digital marketing professional in this rapidly growing industry.

Career Opportunities

Taking the best online digital marketing courses can help you land a job in a wide cross-section of businesses with online presence. These include retail companies, engineering consultancies, organizations in healthcare, and management consultancies, and many other sectors.

Employers Who Have Hired Eastern Grads

Curbza
Grimross Brewing
MDMS Managed Digital Media Services Inc.
Grandway Marketing
This is Marketing

Salary

73 %

Employment Rate*

$ 29

Average Wage/hr**

$ 62

High Wage/hr**

**Employment Rate based on 2022 contactable Eastern graduates employed in a related field within 12 months.

Source: workingincanada.gc.ca

NOC Code: 1123 - **Wage data rounded down to the nearest dollar and based on New Brunswick data. Average wage doesn't reflect the starting salary but represents the middle value between lowest to highest wages. Local (or regional) income may vary. Last updated in Jan 2024.

Program Details

Digital Marketing (Online) covers the essentials of search engine and social media marketing while exploring the principles of content optimization, and analytics. This is your opportunity to pursue a new career, or gain the skills to boost your existing career, from the convenience of your home and comfortably fit an education into your busy life.

You will learn how to effectively plan marketing activities based on market research and identify target customers. Explore content strategy, ranging from how to develop content for specific target audiences to measuring the impact and results, email marketing at the conversion and retention stages, and how to create, execute and measure the results of email campaigns.

Graduates will also gain skills and knowledge on:

Display advertising campaigns using Google Ads
Constructing and optimizing pay-per-click Google Ads and techniques on marketing spending and budgeting
Online reputation management using real-life case studies
Search engine analytics using Google Analytics to evaluate audiences and conversions, measure acquisition success and utilizing results for planning and budgeting
Techniques on social platforms such as Facebook, Instagram and X to deliver targeted content and impact interactions between businesses and consumers

Throughout the program, you will learn key concepts and trends in digital marketing that drive business growth. With the knowledge to apply digital marketing tools and best practices, graduates will excel as digital marketing professionals.

Course Listings: New Brunswick

Advanced Microsoft Excel Skills

In this course, students learn more complex Microsoft Excel skills including functions, data manipulation, templates, advanced formulas and functions, and analysis tools.

Microsoft Outlook

This Microsoft Outlook course is created for students to build and validate the skills businesses need to succeed in today's information economy. It also provides students with the skills and knowledge they need to use to effectively manage e-mails, contacts, calendars, and tasks. Outlook has become the corporate standard electronic personal organizer. These are the foundational skills needed to communicate using Outlook in a variety of positions within and organization. This course is computer intensive and demands basic computer proficiency and understanding of e-mail software. Students are expected to make arrangements to meet proficiency needs.

Microsoft Powerpoint

This software lab module consists of online training and assessment in Microsoft PowerPoint. Students learn a comprehensive set of skills centered around the creation of attractive, professional-looking presentations. Students learn how to effectively use and format animations, transitions, pictures, audio, video, charts and tables, as well incorporate speaker notes and annotations into their presentations.

Online Community Management

This course allows students to understand the importance of cultivating, nurturing, and engaging with their audience as part of a larger content strategy, but more importantly, from a practice of real-time engagement. Community managers are community advocates, brand evangelists, have savvy communications skills and shape editorials, and gather community input for future products and services.

Career Planning & Preparation - Level I

This module introduces tools for planning and preparing for a successful job search, so that students can maintain a career-focused approach throughout their education program. Students will learn about the "Hidden" Job Market and ways to access it in their upcoming job search, how to research opportunities and network for industry contacts, and use appropriate etiquette when communicating with prospective employers. Students will identify their personal skills, values and preferences for the workplace, begin preparation of a professional resume and references, and organize proof documents for their career portfolio. Class discussions on various self-management topics introduced in Student Success Strategies will round out this module, which is a pre-requisite for Career Planning and Preparation - Level II.

Career Planning & Preparation - Level 2

This module continues to build on the concepts and skills introduced in Career Planning and Preparation - Level I. Students will learn how to conduct an effective job search and identify various methods of applying for work with today's technology. Students will create a personal list of "Top Employers" and target current industry opportunities, while finalizing their professional resume, portfolio and career correspondence. Students will learn to identify the different types and forms of interviews, practice responding to typical questions, and practice follow-up, evaluation and negotiation techniques they can use to ensure success. Self-management topics from Career Planning and Preparation - Level I will be reviewed, with a focus towards on-the-job success in both learner placements and post-graduate employment.

Display Advertising & Mobile Marketing

Display advertising is a powerful marketing tool, strengthened by new platforms like mobile, new video opportunities, and enhanced targeting. In this course, students learn how display advertising works, how it is bought and sold (including in a programmatic environment), and how to set up a display advertising campaign using AdWords by Google.

Microsoft Excel

This software lab module consists of online training and assessment in Microsoft Excel. Students learn a comprehensive set of skills, with coverage including creating, formatting and printing worksheets, creating simple and advanced formulas, using mathematical, logical, statistical and financial functions, creating and modifying charts and pivot tables, and using data tools. Students will be evaluated through a variety of assignments, projects, quizzes and exams in addition to their participation throughout the course.

Online Reptutation Management

In this course, students will learn how to build a robust and sustainable online reputation. This course will cover how an online reputation can be created, monitored, improved, and measured as well as how to deal with crises. Students will learn a brief history of social media and difficult lessons that were learned as the technology grew and evolved. Social media will be a key element of this course. Students will be exposed to real-life case studies and discuss how reputations were irreparably damaged, salvaged, and/or resurrected. The importance of a well-trained media relations manager will be stressed.

Search Engine Analytics

Because online activity can be tracked, the overall effect of a company's digital marketing efforts can also be tracked. In this course, students will learn how to use Google Analytics, an essential measurement tool that allows businesses to collect intelligent data and analytics to evaluate their audience, measure the success of acquisition and engagement efforts, evaluate user conversions related to organizational goals, and utilize the information in planning and budgeting.

Computer Fundamentals

Through a combination of virtual training and critical thinking, this course examines the role and use of technology in today’s workplace. Emphasis is placed on those computers outfitted with the Microsoft Windows 10 operating system. Students will review basic computer components, Windows usage, file management, common applications, navigating and searching the web, and staying protected and safe while using a computer. Students will also start to hone their keyboarding skills through drills and timed exercises.

Student Success Strategies

In this orientation module, emphasis is placed on thinking about achieving success from Day One. This module stresses the importance of developing non-technical skills to enhance personal, academic, and career success. This includes understanding learning styles and honing practical study skills, such as memory, reading, note-and test-taking techniques. Personal exercises will focus on teamwork, decision making and problem solving skills, setting SMART goals and maintaining a positive attitude; techniques for managing change, stress and conflict will also be explored.

Website Content Management

In this course, students will gain an understanding of the changing nature of website design and viewing (on large screens, Smartphones and everything in between). Students will discuss the ways in which digital marketing professionals are adapting to the changing nature of web design and how to manage a complex interactive media project. Learners will become familiar with the required steps in building a functional website incorporating graphics, video, and other marketing tools. Examining aspects of website and data security, students will become familiar with eCommerce, content marketing, blog and social media posts, plug-ins, video channels, podcasts, and playlists as marketing tools.

Microsoft Word Part 1

In this course, students learn a comprehensive set of skills in Microsoft Word, including formatting text for layout and appearance, formatting document sections, and using styles. They also learn how to create and edit header/footer content, insert and format tables, graphics and pictures, and work with templates and themes. The course consists of a combination of virtual training using simulations, as well as projects and exams using the desktop software.

Admission Requirements

High school graduation or equivalent. For those without high school completion, please refer to the Program Overview at the top of this page or speak to your Education Consultant.

Thinking of Taking Digital Marketing Courses Online?

Watch this video to discover the benefits of online learning and how you can succeed at it.

Career Quiz

Take a quick and easy quiz to find out more about yourself, your goals, and identify your strengths and social style. This quiz gives you suggestions for what career areas you might consider based on your likes and preferences. Give it a try now!

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Testimonials

I’d like to thank Eastern College for all its excellent instruction and support before, during, and after the completion of my coursework. I had an excellent learning experience, and I think my diploma in Digital Marketing from Eastern College will go a long way in helping me reach my business and professional goals.

Joseph L.

Grad, Aug. 2022

I was fortunate enough to be hired by a small business while I was still enrolled at Eastern College, and I was approached on LinkedIn for a job interview shortly after finishing the program. I would recommend the Digital Marketing program for anyone who wants a solid foundation and transferable skills in this specific job market.

Caitlin M.

Grad, 2023

Frequently Asked Questions about Digital Marketing Online Courses

How to Learn Digital Marketing Online

Learning digital marketing online entails understanding marketing concepts and applying them when creating marketing strategies for digital platforms.

You can learn digital marketing online by accessing study materials in digital format through websites, emails, and other electronic means. While you can do your own online research and self-study, enrolling in an online program can help you learn faster and easier. A program instructor or online facilitator can guide you through the concepts you need to understand at progressive and structured learning levels. Furthermore, you will not only get the knowledge you need to advance but your instructor can also help you hone the skills required to use the digital tools and apply best practices in the digital marketing field.

Which is the best online course for digital marketing?

The best online program for digital marketing includes courses that exhaustively cover all digital marketing tools, their features, and the strategies applicable to them to maximize results. The best online course for digital marketing also allows you to learn at your own pace and schedule at your preferred location.

Eastern College's Digital Marketing online program allows you to complete its courses in as short as 33 weeks. With online facilitators who will guide you throughout the program, answer your questions, and help you sharpen your skills, you can get the proper training you need to excel in the field of digital marketing.